AMP For Retailers: Is It Worth It?

AMP For Retailers: Is It Worth It?

AMP For Purely Mobile Content

So, how do online retailers go about leveraging this big Google announcement? With AMP content! AMP (Accelerated Mobile Pages) just celebrated its one-year anniversary. It is an open-source project supported by Google that aims to reduce page-loading times on mobile. AMP pages are similar to HTML pages, with a few exceptions: Some tags are different, some rules are new, and there are plenty of restrictions on the use of JavaScript and CSS.

AMP pages get their own special carousel in Google mobile search results. No official statement has been made yet about whether these AMP pages will be getting an SEO boost.

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