Why Are Long-Scroll Pages Problematic?

Why Are Long-Scroll Pages Problematic?

Long-scroll websites on mobile devices are not often appreciated; the overall height of your website naturally increases on mobile, because in most cases, the horizontal elements become stacked, as depicted in the figure. This is bad because long-scroll websites break the user's interest, resulting in them bouncing to another website.

Scrolling Quickly Becomes Sluggish and Boring

When you adapt your desktop layout for mobile devices, the content usually becomes vertically stacked, and the overall webpage height increases ⏤ this divides the attention of your users. Repetitive scrolling can annoy the user very quickly, but you can avoid this by taking a mobile-first approach to website design.

Navigation Can be Unfriendly

The navigational structure of your website matters a lot, both on desktop and mobile. When you include lots information on a single webpage, it becomes cluttered (especially on a mobile device), and as a result, users find it difficult to reach their desired destination.

Footer navigations are considered important because users often scroll down to the footer to find their next webpage. If your mobile design is too long, users will likely find it difficult to navigate to other webpages, which will increase the bounce rate (bounce rate: the % of visitors who only visited one webpage in the session).